Sustainable Business Strategies and PESTEL Framework

Abstract

This paper aims to provide a brief review of
cloud computing, followed by an analysis of cloud computing
environment using the PESTEL framework. The future
implications and limitations of adopting cloud computing as
an effective eco-friendly strategy to reduce carbon footprint
are also discussed in the paper. This paper concludes with a
recommendation to guide researchers to further examine this
phenomenon.
Organizations today face tough economic times, especially
following the recent global financial crisis and the evidence of
catastrophic climate change. International and local businesses
find themselves compelled to review their strategies. They
need to consider their organizational expenses and priorities
and to strategically consider how best to save. Traditionally,
Information Technology (IT) department is one area that would
be affected negatively in the review. Continuing to fund these
strategic technologies during an economic downturn is vital to
organizations. It is predicted that in coming years IT resources
will only be available online. More and more organizations
are looking at operating smarter businesses by investigating
technologies such as cloud computing, virtualization and green
IT to find ways to cut costs and increase efficiencies.