Interrupting Images: A Rhetorical Analysis of Greenpeace's Advertising Tactics
Abstract
Ecotage (or ecological sabotage) is a tactic used
by some environmentalist to end corporate recklessness.
Deluca divides the environmental movement into two.
Reforms tend to privilege humans, while radicals see
humans as a threat. As an organization that began over
30 years ago, Greenpeace is often associated with the
environmental movement. Known for some of their
unorthodox methods, Greenpeace utilizes gruesome
images and engage in ecotage as part of their tactic. In
this analysis, I will draw upon Fisher’s narrative lens and
Burke’s analysis of drama to discuss the ways in which
Greenpeace communicates and encourages the audience to
evaluate the current environmental condition by visually
listing, or narrating through images, the many ways
humans injure.
by some environmentalist to end corporate recklessness.
Deluca divides the environmental movement into two.
Reforms tend to privilege humans, while radicals see
humans as a threat. As an organization that began over
30 years ago, Greenpeace is often associated with the
environmental movement. Known for some of their
unorthodox methods, Greenpeace utilizes gruesome
images and engage in ecotage as part of their tactic. In
this analysis, I will draw upon Fisher’s narrative lens and
Burke’s analysis of drama to discuss the ways in which
Greenpeace communicates and encourages the audience to
evaluate the current environmental condition by visually
listing, or narrating through images, the many ways
humans injure.
Keywords
Ecotage, Environmental Communication, Green Advertising, Greenpeace, Visual Rhetoric
Full Text:
PDFRefbacks
- There are currently no refbacks.