Relationship Marketing on the Market of Advertising Agencies
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Waller, D. S., Developing an account management lifecycle foradvertising agency–client relationships. In Marketing Intelligence &Planning, vol. 22, nr. 1, 2004, pp. 95-112.
Van De Ven, A., Structuring cooperative relationships betweenorganizations. In Strategic Managment Journal, vol. 13, nr. 7, 1992, pp. 484-503.
Gummesson. E., Total Relationship Marketing. Oxford: Charted Institute, 1999, p. 511.
Grönroos, C., Strategic Management and Marketing in the ServiceSector. Cambridge: LethPress, 1990, p. 399.
Edvinson L., The Export Sales Life Cycle in Services Marketing. Stockholm: University of Stockholm, 1985, p. 325.
Wackman, D. B. - Salmon, C. T. - Salmon, C. C., Developing an advertising agency–client relationship. In Journal of Advertising Research, vol. 26, nr. 6, 1986/1987, pp. 21–28.
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