Communicating CSR in the Practice of Polish Companies

Abstract

Communicating the information about CSR activities (and their results) taken by the company should become the standard behaviour – like informing about the release of a new product or service. In the process of communicating the company's CSR initiatives to the environment, the attention should be paid to several issues. Firstly, it is important that the company emphasizes its social commitment by adding it to its mission, vision and values. Secondly, it is also important whether the company has a CSR strategy and clearly communicates its goals. Thirdly, the company should also communicate the principles of cooperation with stakeholders in the process of implementing specific CSR activities. Fourthly, but not less important, is whether the company measures the impact of its CSR initiatives and communicates the results to the environment. This paper presents the issues associated with the CSR communication from the perspective of the practice in Polish companies.