Measuring the Benefits of Employee Volunteerism in Business-Education Partnerships as a Corporate Social Responsibility Strategy

Evelyn K. Green, Cyndi H. Gaudet, Heather M. Annulis

Abstract


This paper discusses leveraging organizational competencies in hospitality management education through employee volunteerism in business-education partnerships, and the needs for partnership accountability and performance measures for continued investment from business partners. Study results of employee-volunteerism in a casino management business-education partnership suggest untapped corporate social responsibility benefits for employers.

Keywords


Business-education partnerships, casino, hospitality and tourism management, corporate social responsibility, employee volunteerism, organizational competencies, performance measurements, Phillips ROI Methodologyâ„¢

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