Digital Darwinism and the Need for a Digital Transformation

Prof. Dr. Ralf T. Kreutzer

Abstract


More and more companies are challenged by the DiSoLoMo-trend. Companies able to adapt will survive – the others will be challenged by digital Darwinism. The task for all companies has one name: digital transformation. These reasons for change and aspects of the required change management process are discussed here. How to organize the change process is outlined, too.


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