The Influence of Risk Perception, Trust, And Price Towards Decisions Under Distress on “Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS)” In Surabaya, Indonesia

Christina Esti Susanti, Sylvia Kurniawati Ngonde

Abstract


The research proves that: Risk Perception
significantly influence decision under distress the
health insurance program at BPJS in Surabaya.
Trust not significant effect on decision under
distress on BPJS in Surabaya. Price not significant
effect on decision under distress on BPJS in
Surabaya. And Risk Perception, Trust, and Price
simultaneously significantly influence decision
under distress on BPJS in Surabaya. One of the
suggestions that can be posed in this research is to
educate future benefits of the program in the long
term. Given the results of the study proved that
people feel pressured into making a decision to
follow the BPJS program because of perceived high
risk factor.


Keywords


Risk Perception, Trust, Price, Decisions under Distress

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