Cultural Practices as a Mediator Personality Profiles and Innovation in 33 Countries

Abstract

This study investigates the relationship between
personality factors, cultural practices, and innovativeness on the
national level. Hitherto no study has been done which considers
those factors simultaneously. We base our model on three
arguments: First, five factor and cultural theory states that the
national personality profile of a country influences the cultural
practices in a country. Second, person-environment-fit theory
argues that personality factors best can manifest themselves in an
appropriate environment. Third, we argue that, in contrast to
the individual level, on the national level cultural practices do not
act as a moderator but as a mediator. Based on the triangulation
of three datasets, we subsequently test our model on a sample of
N = 33 countries.