Use of conceptual metaphor as speech writing technique in primary political discourse (as exemplified by the political discourse of the US President Barack Obama and Presidential candidate Al Gore).

First author, Elena Medvedeva, Second Author Natalya Spitsyna

Abstract


This article reviews the use of conceptual
metaphor as a speech writing techniques. The materials for
the research were taken from the speeches of the US President
Barack Obama and Presidential candidate Al Gore.
Key words: conceptual metaphor, speech writing, speech
writing techniques, political discourse, cognitive linguistics,
political linguistics.


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