Efficient e-Marketing in Tourism through a Novel Customer Relationship Management Model

Abstract

This paper proposes an efficient customer
relationship management model based on technological
convergence of emerging next generation networks, such as
interactive digital television and network multimedia systems.
The proposed research approach is exploited in tourism sector
for effective destination management, enabling for personalized
e-marketing strategies and facilitating marketers to accomplish
optimum marketing data analysis. The proposed research
approach is evaluated for its applicability and usefulness by
interviewing a sample of Destination Marketing Organization
managers. The findings of this research provide useful practical
implications.