The Local Economic Promotion through the Creative Tourism Travelling Route: the Practical Application for Chiangrai Province, Thailand

Abstract

“The Local Economic Promotion through the
Creative Tourism Travelling Route: the practical application for
Chiangrai Province, Thailand” was a qualitative research that
had the following objectives: 1) To study the potentiality of the
cultural tourism for Chiangrai Province, Thailand 2) To study the
creative tourism travelling routes in order to increase the
economic value for Chiangrai Province, Thailand. Owing to the
research, it was found that 1) culture was a social heritage that
revealed the prosperity of the society which could be shown in
various ways, for example, the cultural arts, the tradition,
folklore, architecture, ancient sites and antique artifacts. All of
these could be called “cultural tourism attraction” or the practical
tourism application for Chiangrai Province, Thailand. As the
matter of fact, Chiangrai province was considered to be the upper
most province of Thailand that had long legendary history for
more than 750 years. Thus, Chiangrai Province had possessed a
variety of cultural tourism attractions that could be revealed
through the practical ways of life of the local residents. Actually,
the “cultural tourism attraction” was based on the traditional
festivals and the domestic handicrafts that had the potentiality to
catch the attention of the tourists and the travelers who visited
Chiangrai Province. The only missing link was the transportation
networking of roads and highways to promote the tourism
industry. 2) The cultural travelling routes would be creative to the
promotion of tourism industry in Chiangrai Province which could
be divided into 2 categories. Firstly, the creative or cultural
travelling routes in Chiangrai province; and secondly, the creative
or cultural travelling routes with relative province and neighbor
country. In summary, the creative or cultural travelling routes
would support the ASEAN community market as well as would
hold up the cultural tourism attraction amongst the ASEAN
community nations.