Proposal of a Donor Behavior Model Applied to Spanish Organizations for Development

Abstract

NGOs need a thorough knowledge of the donor
decision process in order to be successful in their strategies for
raising awareness and fundraising. In this paper, we focus on
particular types of nonprofit organizations: those whose aims
are to contribute to the advancement of developing countries
and, specifically, those trying to raise awareness of their
situation and obtain funds in Spain. The model we propose is
the result of the study of bibliography, the authors’
experiences in the last 25 years in over 15 NGOs with different
levels of responsibility, and a study conducted by Salvetti &
Llombart for the Spanish Association of Fundraising,
consisting of 1.437 on-line interviews with donors, high and
low potential donors, as well as non-donors. The interviews
took place in December 2010 to February 2011.