Levels of Internal Resistance in Entrepreneurship: a psychology based model for guiding coaching
In coaching entrepreneurs we often encounter those who have an intention to start a business but seem to be stuck, and not progressing further in developing their idea. In searching for a framework to assist entrepreneurs to continue their momentum and overcome instances of internal resistance we turn to psychological literature for inspiration. The interest in psychological factors in explaining the phenomenon of entrepreneurship has grown in popularity. With it, a diverse field of theory has emerged. This article seeks to link some of these theories using a model called neurological levels. The model links the perception of the environment, entrepreneurial behaviors, capabilities, beliefs, identity, and purpose together to explain how these levels interact with one another. The model discusses how higher levels such as beliefs, identity, and purpose can overcome limiting factors with regards to the environment, entrepreneurial behaviors and capabilities. Each level of the model has an impact on the other levels, with changes at higher levels cascading down to lower levels, while changes at lower levels take a longer time to affect the higher levels. The model has implications for policy, entrepreneurs and teaching entrepreneurship.