Identifying the Specifics of Motivating Different Groups of Employees

Sarka Vranova

Abstract


This paper deals with a particular area of
personnel management - employee motivation. The number of
university-educated employees has grown sharply in the
industrialized countries in recent years, but the percentage of
them in managerial positions is constantly decreasing, so it is
this group of employees which is the focus of this paper. In
particular, it compares the motivation factors of teachers and
specialist bank employees. Common to these two groups is the
fact that their employees are university graduates but do not
hold managerial posts – they are not managers.
The paper, which is based on the author’s original research,
sets out the importance of the different motivating factors for
each group of employees and the extent to which the different
factors are satisfied in the two groups. It also makes a
comparison of the motivation in both groups.
The results of this research could help managers in schools
and banks to understand better the motivation factors which
affect the staff they manage, and consequently improve their
work in the management of human resources. Better stimulation
of employees can have a positive effect on their performance and
help to make the whole organization more effective, and thus
increase its competitiveness. Competitiveness, of course, is
important not only in the private sector in profit-led
organizations, but also increasingly of late in the state not-forprofit
sector, which includes most educational establishments.


Keywords


Motivation, work motivation, human resources, management

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