Measurement of Reliability as on-line purchase dimension for retail internet sites amongst engineers

Abstract

The online purchase in India is evolving fast and has
the potential to grow exponentially in the times to
come, as the internet penetration reaches far and wide
across the country. The breakthrough in the internet
technology has actually rendered an exhaustive globe
rather a small market place with unparallel ease in
accessibility and comprehensive range of products and
services. In order to tap the growing online market,
sellers need to fully understand Indian consumers, in
particular ones having technical qualification for
increasing their market scope. As the engineers have
the necessary financial and technical resources to buy
the products or services online. The category of
products that is purchased by engineers was studied.
The ‘Reliability’ dimension was measured to
understand its need and the variables associated with it.
Besides the concluding comments, the managerial
implications are also suggested to implement the
parameters that are affecting the ‘Reliability’ dimension
for engineers. These suggestions are to be used for
better survival & profitability of the online retail
organizations.